Juventus Close on Sorloth as Vlahovic Successor
Juventus have moved decisively for Alexander Sorloth and now stand just one agreement away from landing their new centre-forward.
La Gazzetta dello Sport and Tuttosport both report that the Bianconeri have already reached a full agreement with the Norway international on personal terms. Sorloth is ready to sign a contract worth around €4m per season, running until 2029, with an option to extend to 2030.
The last obstacle sits in Madrid.
Juve push to beat World Cup clock
With the World Cup looming, Juventus are racing the calendar. The club want the deal with Atletico Madrid wrapped up before the tournament kicks off, allowing Sorloth to focus fully on Norway’s historic debut on the world stage.
Norway open their World Cup campaign against Iraq on June 17 (CET), and Juventus would like their future No. 9 tied down well before that date. The plan is clear: agreement with Atletico, medicals in the United States during Norway’s preparation period, and then the official announcement.
If the clubs find common ground in time, a Juventus representative will fly to the USA to oversee Sorloth’s medical tests ahead of the move.
Vlahovic out, Sorloth in
This acceleration has a simple trigger: Dusan Vlahovic is on his way out. The Serbian striker has decided to leave as a free agent at the end of his contract in June, forcing Juventus to move quickly for a replacement at the heart of their attack.
Sorloth, experienced and physically imposing, fits the profile. He offers a different kind of presence up front, and Juventus view him as the man to lead their line into the next cycle.
Atletico’s price and the Nico Gonzalez card
Atletico Madrid are open to selling. They know Sorloth has suitors in the Premier League and have set an asking price in the €30m–€35m range.
Juventus, though, are pushing to keep the fee under €30m. The negotiation is already complex, and it could hinge on another player who has one foot out of Turin.
Nico Gonzalez spent the 2025–26 season on loan at the Wanda Metropolitano and does not want to return to Juventus in the summer. For Atletico, turning that loan into a permanent deal is an attractive option. For Juventus, it is a bargaining chip.
To bring Sorloth’s price down, the Bianconeri may need to offer Atletico a discount on the permanent transfer of Nico Gonzalez. That compromise could unlock the entire operation.
Madrid waits, Turin insists
Atletico, aware of Premier League interest and their strong negotiating position, are holding firm for now. Juventus, buoyed by the agreement with Sorloth and confident they can eventually strike a deal, continue to press.
The framework is there: a long-term contract for the Norwegian, a clear role as Vlahovic’s heir, and a potential player-related lever in Nico Gonzalez.
What remains is the handshake with the Colchoneros. And with the World Cup countdown ticking, Juventus know exactly how little time they have left to turn an agreement in principle into their new No. 9.
