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James Rodriguez in Advanced Talks with Avellino for Serie B Move

Serie B rarely feels this big.

Avellino are deep in negotiations to pull off one of the most audacious transfers in recent Italian second-tier history: a deal for former Real Madrid star James Rodriguez. Sporting director Mario Aiello has gone on record to confirm that talks are not only real, but advanced.

The 35-year-old playmaker is a free agent after his spell in MLS with Montreal Impact, and Avellino see an opening that would have been unthinkable not long ago. For a club fighting for promotion from Serie B, this is a swing at the fences.

Nesta’s Hand on the Deal

At the heart of the move stands Alessandro Nesta. The Avellino coach, a 2006 World Cup winner and one of the great defenders of his era, has used his relationship with James as the key lever in the negotiations. His personal intervention has been decisive in persuading the Colombia captain to seriously weigh a season in Italy’s second tier.

That connection has dragged the deal into what the club now calls a crucial phase. The gap between player and club is described as small, with Aiello making no attempt to play down how close they are.

“The negotiations are in a decisive phase, and the agreement could be concluded in the coming hours,” the sporting director confirmed, underlining just how quickly this could move.

A Month in the Making

This is no last-minute scramble. Avellino opened talks with James’ entourage about a month ago, quietly building a proposal while the rest of Europe focused on bigger-name markets. They have worked not just on numbers, but on emotion.

To show James what he would be walking into, the club sent his camp video footage of their supporters. The message was simple: this is a Serie B club with a Serie A heartbeat, hungry for a star to match its ambition.

The pursuit also carries a hint of regional revenge. Seven years ago, Napoli tried and failed to bring James to Campania. Now it is Avellino, not the Champions League regulars, who stand on the brink of landing the former Real Madrid and Bayern Munich playmaker.

Ambition Under D’Agostino

President D’Agostino has already signalled a clear change of gear this season. Avellino have committed serious resources, including the standout signing of Walid Cheddira from Napoli, a move that turned heads across the division.

Going after James would take that ambition to another level entirely. It would be more than a marquee signing; it would be a statement that Avellino intend to force their way back into the Italian football conversation.

Promotion Push Gets a Jolt

On the pitch, the timing could hardly be better. Avellino’s recent away win over Modena lifted them to fifth in the Serie B table, just three points behind leaders Palermo. The campaign is still young, but the club have placed themselves firmly in the promotion race.

Drop James Rodriguez into that picture and the equation changes. A player who has worn the shirts of Real Madrid and Bayern Munich, who has carried Colombia on the biggest stages, suddenly orchestrating attacks in Serie B? It would tilt the spotlight towards Avellino and raise expectations overnight.

For now, all eyes are on the next few hours. If the final details fall into place, James will travel to Italy for medical tests and then step into Nesta’s dressing room.

If that happens, Serie B will not look quite the same again.